Military Prime

I completed a website refresh for Military Prime, focusing on modernizing and strengthening the overall visual identity while staying closely aligned with the brand’s mission and purpose. A key part of the redesign was refining and standardizing the color palette to precisely match the hex codes of the American flag, creating a strong, cohesive patriotic theme that reinforces the brand’s identity. I also updated typography selections to improve readability, hierarchy, and consistency across all pages, ensuring the content felt clear and easy to navigate. In addition, I restructured layouts to improve spacing, visual flow, and user experience, making the site feel more organized and intentional. I also curated and adjusted imagery to better reflect the brand’s message and audience, creating a more unified and professional look throughout the website. Overall, the refresh brought a more modern, cohesive, and polished presence to the brand while maintaining its original mission and tone.